Ulster Rugby’s Senior League announced a new two year sponsorship deal with SONI (System Operator for Northern Ireland) which operates the electricity grid, bringing power to every part of Northern Ireland.
The league’s new identity, which will now be known as the SONI Ulster Senior League, was unveiled at the official launch at Kingspan Stadium.
The SONI Ulster Senior League encompasses 10 domestic rugby teams from across Northern Ireland and representatives from these clubs were in attendance to celebrate the news along with representatives from Ulster Rugby and SONI.
Speaking about the sponsorship Robin McCormick, General Manager of SONI commented: “Grassroots rugby is at the heart of so many communities across Ulster, as is SONI, because we are responsible for keeping the lights on in these communities through the safe and secure delivery of electricity across Northern Ireland.
“The partnership between SONI and Ulster Rugby is a perfect fit, benefiting and having a positive impact on the community lies at the heart of everything we both do.
“Our involvement will go far beyond monetary investment and we will be demonstrating that commitment very soon.”
Chris Webster, Domestic Rugby Manager at Ulster Rugby said: “We are delighted to welcome SONI on board in a brand new association with the Ulster Senior League. SONI is a company whose values are very much aligned with our own.
“In particular, both organisations have a shared passion for responsibly delivering a positive impact on communities across the Province.
“It’s great to have them as a partner and I’m looking forward to seeing their sponsorship come to life very soon.”
For more information visit www.soni.ltd.uk and www.ulsterrugby.com or connect with SONI on twitter @soni_ltd using #KeepingTheLightsOn.