CoC13 tourist plan still to be agreed: Foster

JUST eight weeks before Londonderry UK City of Culture 2013 kicks off, Tourism Minister Arlene Foster says the Northern Ireland Tourist Board (NITB) is still working with partners to ‘agree’ a marketing strategy to realise the huge potential of the city’s year in the spotlight.

The Minister stated: “Bearing in mind the potential of the 2013 programme to drive significant numbers and spend from both the Republic and Northern Ireland markets, NITB is working with partners in Londonderry to develop an agreed marketing strategy so that the huge potential of the UK City of Culture can be realised.”

She was asked by Sinn Féin MLA Maeve McLaughlin “for an update on, and the timeline for, the Tourist Board’s bespoke marketing campaign for Derry 2013.”