Tennent’s NI kick-off new Irish Football Association deal

Pictured kicking of the new deal are Jeff Tosh, Sales Director, Tennent's NI; Jim Shaw, President of the IFA; Michael O'Neill, Manager of the Northern Ireland Football Team; and Brian Beattie, Marketing Director, Tennent's NI.
Pictured kicking of the new deal are Jeff Tosh, Sales Director, Tennent's NI; Jim Shaw, President of the IFA; Michael O'Neill, Manager of the Northern Ireland Football Team; and Brian Beattie, Marketing Director, Tennent's NI.

The Irish Football Association and Tennent’s NI have teamed up to announce that the Northern Ireland leading drinks company will become the Northern Ireland football team’s official beer partner.

As part of the six-figure investment, Tennent’s NI has also secured a five year contract for the supply of draught beers and ciders to the new National Football Stadium for Northern Ireland at Windsor Park.

Oonagh O’Reilly, Sales and Marketing Director of the Irish FA, said: “A successful commercial relationship is based on understanding each other’s objectives and aspirations. The team at Tennent’s NI recognised our ambition and demonstrated an appetite to partner with us on our journey.

“Their role in enhancing the experience at the new Windsor Park is vital and I look forward to working closely with them for the next five years.”