Work together to boost profits

A SPECIAL workshop has been organised to encourage local businesses forge alliances throughout UK City of Culture 2013 and generate new tourist-boosting ideas that will attract visitors to the city.

Business Programme Officer for Derry City Council, Tara Nicholas, said the February 5 the workshop will provide all the information needed to get started.

“On the day we will have a number of facilitators on hand to offer advice during a series of breakout sessions geared towards generating new ideas for tourists that will entice visitors to the city,” she explained.

“For example the creation of attractive collective deals for visitors such as adventure packages, family packages, or health and beauty and shopping packages.

“By building strategic alliances between sectors, businesses can leverage the assets of other enterprises to create a new product or service offering for the market.

“We will be seeking the support of local businesses to stock local crafts in order to cross sell, and for local accommodation providers to stock copies of a craft producers brochure which we are hoping to produce in January 2013.”

As well as offering advice, the workshop will assist in establishing agreements between businesses hoping to work in tandem to achieve mutual business goals.

And in conjunction with the Derry Visitor and Convention Bureau, the Council will also be offering participating businesses the chance to enhance their communications links by featuring profiles on their website and social media pages.

The workshop will take place on February 5 at the Tower Hotel, between 10am and 12.30pm. If you are an accommodation provider, craft producer, activity provider, or a cultural tourism venue, and would like to register for this workshop, please contact Tara Nicholas on: Tel: 028 71 365 151Ext: 6980, .

For more information on how you can boost your business by developing new skills and availing of expert advice, contact the Business Opportunities Team at, or e-mail, or follow us on Further press information can be obtained by contacting Derry City Council’s Marketing and Communications Section, Tel. 028 7137 6504.