Fashion brand PEP&CO coming to Coleraine and Londonderry

The brand will open inside sister store Poundland. INCR 14-702-CON
The brand will open inside sister store Poundland. INCR 14-702-CON

Fashion brand PEP&CO has confirmed it will be opening in Northern Ireland for the first time in Northern Ireland at two County Londonderry locations.

The first will be unveiled at Church Street in Coleraine, on Friday, March 31.

Adrian Mountford, PEP&CO's managing director. INCR 14-701-CON

Adrian Mountford, PEP&CO's managing director. INCR 14-701-CON

This will be followed by a second offering at Ferryquay Street in Londonderry, on Friday, April 7.

The stores will open inside sister company Poundland and will offer a full range of women’s, men’s and kids’ fashion.

They join the 85-plus locations across the UK where customers can already find a local PEP&CO.

The shop-in-shops will feature the brand’s full range

Adrian Mountford, PEP&CO’s managing director, is anticipating that the new shop-in-shops will have a huge impact for fashion-conscious shoppers.

He said: “We’ve always thought PEP&CO would thrive in Northern Ireland and I’m delighted our partnership with Poundland brings the brand over much more quickly than we could have done on our own.

“We might be a new brand, but we’re one that customers love once they find us. The combination of PEP&CO’s design and style credentials, with pricing that’s amazing, will help create a brand new option that helps mums on a budget.”

A rapid rollout will see PEP&CO open 50 ‘shop-in-shops’ in Poundlands across the UK in 100 days, and echoes its launch onto Britain’s high streets in the summer of 2015 when it opened 50 standalone stores in just 50 days.